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Open wheel racing is a category of motorsport featuring single-seat cars with wheels that sit outside the main body of the vehicle, leaving tires exposed rather than enclosed within fenders. The most well-known open wheel series include Formula 1 (F1), IndyCar, Formula 2, Formula 3, and Formula E. These high-performance machines are purpose-built for racing, often reaching speeds exceeding 200 mph, and demand elite-level skill from their drivers. Open wheel racing has a massive global fanbase, with Formula 1 alone drawing over 1.5 billion cumulative TV viewers per season and selling out venues worldwide. IndyCar commands a passionate following across North America, anchored by marquee events like the Indianapolis 500. This broad, engaged audience makes open wheel racing drivers and teams highly valuable partners for brands looking to reach passionate, affluent, and tech-savvy consumers. Because drivers in open wheel racing are among the most recognizable athletes in the world — and increasingly active across social media — they offer brands unique sponsorship opportunities that span both on-track visibility and digital influence. Through OpenSponsorship, brands can connect directly with open wheel racing drivers and influencers to create authentic partnerships that drive measurable results.